Why brand awareness is a key part of complex marketing

Lisa Shepherd of The Mezzanine Group talks about the shifting awareness of the need for broader marketing tactics

Why brand awareness is a key part of complex marketingLisa Shepherd is founder of The Mezzanine Group. How are mid-market companies changing their view on the role of marketing and its impact on business? Shepherd: Companies are changing their views on exclusively focusing on lead generation as the sole outcome for all marketing activities. Historically, companies primarily saw the marketing function as distributing promotional…

Reimagining how Indigenous business creates value

Trent Fequet talks about how Steel River Group has evolved and grown in just two short years, despite tough economic conditions

Reimagining how Indigenous business creates valueTrent Fequet is president and CEO of Steel River Group. What’s Steel River Group and what does it do? What’s its history? Fequet: Steel River Group is a privately-held and Indigenous-owned-and-operated company. Born out of the deep belief that we need to reimagine how an Indigenous business can create and contribute value to their community,…

How to protect your company against fraud

Former RCMP investigator Greg Draper, now with MNP LLP, talks about who is most likely to commit fraud and what they target

How to protect your company against fraudGreg Draper is a former RCMP investigator and current vice-president of Valuations, Forensics and Litigation Support at MNP LLP. Who poses the greatest threat – and why – for fraud? Draper: The simple answer is: the person we least expect. You’d never hire someone if we thought they’d defraud the organization. Most of us go…

How the mobile phone industry meets – or fails – customer expectations

Adrian Chung of J.D. Power talks about the results of the company’s latest wireless survey and why trust is such a huge component

How the mobile phone industry meets – or fails – customer expectationsAdrian Chung, director of the technology, media and telecom practice at J.D. Power in Canada. What are the key results and findings you can take from a recent wireless experience survey you did? Chung: In this year’s edition of the J.D. Power Wireless Purchase Experience study, we saw a decline in overall satisfaction of six…

Ken LeBlanc is on a mission to create clarity around real estate

The CEO of PropertyGuys.com talks about why the status quo no longer serves consumers and what his company is doing about it

Ken LeBlanc is on a mission to create clarity around real estateKen LeBlanc is CEO and founder of PropertyGuys.com. Tell me about PropertyGuys.com. What it is and what it does? LeBlanc: At PropertyGuys.com, we put the customer back in the driver’s seat so they can take control of their real estate experience. Our private sale approach allows sellers to remain securely at the centre of their…

What sports, e-sports and entertainment fans are looking for

Trevor Doerksen of ePlay Digital is opening doors around the world for interactive gaming

What sports, e-sports and entertainment fans are looking forTrevor Doerksen is CEO of ePlay Digital. What is ePlay Digital and what does it do? Doerksen: ePlay is one of Calgary’s growing number of game publishers. We have created a celebrity-filled, Pokemon Go style game platform for sports, e-sports, and entertainment. We will soon launch the first location-based title from the augmented reality mobile…

Introducing Canadian drilling standards to the world

Robin Breitkreuz and Rainmaker Energy Services Corp. have established a strong international reputation

Introducing Canadian drilling standards to the worldRobin Breitkreuz is president at Rainmaker Energy Services Corp. What is Rainmaker and what does it do? Breitkreuz: Rainmaker Energy Services is an oil, gas and water development project management firm based out of Calgary. We supply engineering expertise and personnel, focusing on international locations. It was always my goal to work in the international…

Big dreams come with tiny homes

Brian Hawkins of The Tiny House Movement talks about the significant advantages in store for people who downsize

Big dreams come with tiny homesBrian Hawkins is owner of The Tiny House Movement. What is the Tiny House Movement? Hawkins: The Tiny House Movement has been around for more than a decade, but it's really taken hold the last three years. It's become much more mainstream with the help of TV shows on HGTV, Netflix and the DIY network.…

Pieridae Energy ramps up LNG project on East Coast

CEO Alfred Sorensen talks about moving the Canadian industry from its infancy and servicing a growing international market

Pieridae Energy ramps up LNG project on East CoastAlfred Sorensen is CEO of Pieridae Energy. What is Pieridae Energy and what does it do? Sorensen: Pieridae Energy is Canada’s only fully-integrated LNG company. We are looking to build the US$8 billion, 10-million-tonne-per-year Goldboro LNG liquefaction facility off the East Coast near Halifax to supply much-needed natural gas to Europe. In a nutshell, our…

Want to write a book and get published? Here’s what you need to know

Terry Whalin of Morgan James Publishing explains why the author is so important to the marketing process and why e-commerce alone won't get the job done

Want to write a book and get published? Here’s what you need to knowTerry Whalin is acquisitions editor at Morgan James Publishing. Tell me what you do with Morgan James Publishing? Whalin: For over six years, I've worked as an acquisitions editor at Morgan James Publishing. An acquisitions editor is the first person to see the submission and evaluate whether it’s appropriate for the company. We receive over…
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