5 steps to optimizing your small newspaper website

SEO is incredibly important to the success of any online news outlet

5 steps to optimizing your small newspaper websiteYou have a great online newspaper, but aren’t getting as much traffic as you'd hope. Ensuring that your website has complete visibility to customers should be your number one priority. This is where search engine optimization (SEO) comes in. SEO is incredibly important to the success of any online business. Although Google makes dozens of…

Three questions to ask when you’ve been disrespected

Is it disrespect, miscommunication or misaligned values that are harming your business relationships?

Three questions to ask when you’ve been disrespected“My client doesn’t respect me!” my colleague vented through the phone. It’s a feeling every entrepreneur has felt at one point or another in their career. It’s one I certainly empathize with. As I listened, it became clear that the client wasn’t being disrespectful. The two parties simply had disconnection in their communication styles, coupled…

The power of mentors in business and life

Mentors come in all shapes and sizes, and in all aspects of our lives. It’s only when they leave us that we truly realize their lasting influence

The power of mentors in business and life“Show me a successful individual and I’ll show you someone who had real positive influences in his or her life. I don’t care what you do for a living – if you do it well, I’m sure there was someone cheering you on or showing the way. A mentor.” – Denzel Washington In the last couple…

Get your raving fans to help drive business growth

Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word

Get your raving fans to help drive business growthOur online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…

When leaders talk with their hands

If a speaker's gestures are not in full agreement with the spoken words, the audience perceives duplicity

When leaders talk with their handsHave you ever noticed that when people are passionate about what they're saying, their gestures automatically become more animated? Their hands and arms move about, emphasizing points and conveying enthusiasm. You may not have been aware of this connection before, but you instinctively felt it. Research shows that audiences tend to view people who use…

How compassion makes businesses money

Companies organized around values such as love, generosity and endearment have significantly greater stock market returns

How compassion makes businesses moneyMichael was my mentor when it comes to compassion. His heart always went out to anyone who was in a tough spot. As a roommate of Michael’s, I saw him reach out to people in the community who were down on their luck and in pain. He would help to mend hearts even after his…

Customer-centric service takes collaboration

Six steps to achieving a positive customer sales experience from beginning to end

Customer-centric service takes collaborationA customer-centric culture is not just about offering good service. It’s a way of doing business that provides a positive customer experience before, during and after the sale in order to drive repeat business, customer loyalty and profits. Elements of customer centricity include: Employees understand what customers want. They capture customer insights and share this…

Customer service: making it right

When we listen to our clients, it allows us to improve on aspects of our organizations that perhaps we haven’t noticed

Customer service: making it rightWhat would you do if you woke up one morning and right there on your Facebook page, for the whole world to see, was a complaint about how terribly one of your staff members was treating customers? Customer complaints are nothing new. In the past when customers received poor service from you or your staff,…

Converting online leads into customers

Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over

Converting online leads into customersWe’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…

Why price can no longer be the sole factor when buying value

Discover why value is more than cost in sales conversations

Why price can no longer be the sole factor when buying value“Price is what you pay. Value is what you get.” My colleague, a strategic adviser who helps reduce business costs, shared this nugget of wisdom as we talked about difficult money conversations. As the world continues to transition out of the cost-cutting corporate strategy of the 1980s and 1990s, 2020 has forced businesses to look…
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