God rested on the 7th day. Why not you?

Working smarter, not harder, will make you more money. Take time off to think about other things and to refresh your mind, body and spirits

God rested on the 7th day. Why not you?On the seventh day, God rested. But for four years, I didn’t. My body finally said “No more!” I was laid out on the couch for two weeks, stressed and exhausted. Four years of continuous strategizing and deliberating had taken its toll. On top of running my businesses, I was involved in major campaign to clean up the…

How to influence people – and avoid headaches

Bashing noggins isn't the best way to deliver a message. Become a better business operator by understanding why your staff behave the way they do

How to influence people – and avoid headachesShe was almost frantic as she beat my head with a textbook and repeated over and over, “Would you ever stop talking, Dave Fuller?!” Those were the days when teachers could do such things and Grade 11 students would generally accept them and the semi-concussions that went along with the beatings. My classmates laughed at my…

Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Fill those profit holes before they sink your business

Unless you’re a careful operator, you may find yourself among the 60 per cent of businesses where the owners receive very little money at the end of the day

Fill those profit holes before they sink your businessIt was serious business! My brothers and I were neck deep in it. We were digging to China when we were interrupted by the call by our mother for dinner. Digging holes is something boys do. We dug holes for forts, holes for adventures and holes in search of gold. My son at the age of three dug…

Six reasons to conduct regular SEO audits

Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence

Six reasons to conduct regular SEO auditsSince search engine optimization (SEO) strategies are constantly evolving and adapting to changes and updates in search engine algorithms, it’s important to ensure that your website stays up to date. Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence. There are several reasons why it’s important…

Systems are the key to your business success

Ensuring consistency in the delivery of services and products will reduce the stress on your employers, employees, management team and customers

Systems are the key to your business successI spent more than $40,000 on my master's degree and in the months before I graduated, I wasn’t sure what I was going to do with that investment! Investing in yourself in terms of education is different than any other investment you make because it’s really the first step in a process to take you…

Keyword density: making your content count in Google

How much effort you should take in deciding on keyword density is always a popular topic among bloggers

Keyword density: making your content count in GoogleDeciding on the proper number of keywords – the keyword density – to use in a post is always a popular topic among both successful and newbie bloggers. If you are not familiar with the term, follow along as I describe the key ins and outs of keyword density. What is keyword density? Keyword density…

Why trying to be a perfect leader is a big mistake

Accept that we’re going to make mistakes but we did our best given the time and resources we have at hand

Why trying to be a perfect leader is a big mistakeWhen I was 21, my younger brother Rob (who apparently thought he was a marriage counsellor) told me that there was no perfect wife. He said I should find someone “good enough” and I could make it work if I put in enough effort. So being a late bloomer, I started dating at the ripe…

What happens when businesses become people, too

Businesses are more than a place where we work. A business is a whole, live entity. How can you fuel it as such?

What happens when businesses become people, tooIs a business a person? It’s a question I’ve asked companies for the last decade when supporting their brand development. After all, a defined brand includes adjectives to describe a company’s personality. Think fun, bright, and engaging with Google. Or professional, communicative and articulate for LinkedIn. Diving deeper into the actual definition of a corporation…